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Posts Tagged ‘Publications’

I’m only a few posts in to the new direction of this blog, and I already feel like I need to make a clarification. I’m talking here about publications. Now, I realize that the automatic reaction when I say “publication” is to think of a printed newsletter or magazine, but this is only one piece of the puzzle.

In today’s Web 2.0 world, social media is a buzz word and companies keep asking how they can use blogs, Twitter, Facebook, etc., to connect not only with their customers but with their employees as well. Online publications are one way.

You can have a publication solely online. Don’t restrict yourself to printed items that have to be mailed. While there are some industries that definitely need the latter, as the population becomes more tech savvy there will be more companies that can successfuly achieve the purpose of an internal publication through an online publication. Future posts will get into more of the details of strategies and functions an online publication can have, but for now I just want to ensure your mind is open to a publication world beyond the printed word.

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