I’ve had the privilege of working with the top contractor in the state of Texas in addition to some of the top construction companies in the city of San Antonio. For some, I have been able to work on their employee publications, but for others, I have simply seen the need for a publication.
For one, [...]
Read Full Post »
For any company publication, an editorial board plays an important role in ensuring a variety of voices are represented. It helps keep the coverage widespread and, typically, will help ensure the goals of the publication are met. Because of these important end results, it is important that you choose your editorial board carefully.
Photo by Mary [...]
Read Full Post »
When companies start thinking of employee publications, they often believe it should be an in-house product. It makes sense when you first think about it. Who knows your employees better than you do? However, there are huge benefits to letting a public relations / marketing firm write and manage your publication.
Mainly, a neutral / outside [...]
Read Full Post »
Posted in Uncategorized on April 2, 2009 | Leave a Comment »
So after a few months hiatus, I am back on the blog. Like so many clients do, I got really excited when I first began this blog. I posted almost daily. I monitored the stats. Over-analyed my posts. But then got discouraged that I didn’t really feel like I was making a difference. My posts [...]
Read Full Post »
Posted in Uncategorized on January 9, 2009 | Leave a Comment »
If you are a regular follower you will notice a change in the name of this blog. Since I started it two months ago I’ve been trying to determine a name that better states the blog’s purpose. I’m still not 100 percent sold on PR Footprint, but it definitely is a step (pun intended) in [...]
Read Full Post »
“Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano (as quoted on Ann Handly’s 50 Social Media and Marketing Predictions for 2009).
How true is this. You’ll notice that the most successful people on Twitter or the most successful [...]
Read Full Post »
These are courtesy of Chris Brogan.
The Basics
Brevity rules. Can you say it briefly?
Start at the main point, then work the story up. (Make the main point in the first paragraph.)
Use small words. You don’t have to impress people. You have to be clear.
Analogies help people understand things better.
So do stories.
You don’t have to write complete [...]
Read Full Post »
Posted in Uncategorized, tagged Advergirl on December 3, 2008 | Leave a Comment »
This post is simply to recommend a blog for you all to follow. Advergirl is a great source for statistics, thoughts and insight into today’s marketing community.
Read Full Post »
Mobigosee is attempt to create Mobile Tuesday to follow Black Friday and Cyber Monday. It seems like another effort to make me feel guilty about not shopping on those particular days. But, since reports showed that Cyber Monday had an increase in sales over 2007 — during a recession — maybe another designated shopping day [...]
Read Full Post »
