Many in-house publications are targeted at employees, which can serve a number of purposes.
1. Be a megaphone. An employee publication is an easy way to communicate a lot of company information on a widespread scale. If your company has a lot of news, this is one way to disperse it that you can ensure everyone will receive (as opposed to an intranet site that everyone might not log into).
2. Instill pride in your employees. An employee publication is a great way to show off the successes of your company and communicate them to your employees. Show that your company is winning awards, receiving new contracts and recording high customer satisfaction. This will show your employees that the company is here to stay and has a bright future, which can lead to …
3. Retention and recruiting. Many industries are known for high employee turnover. An employee publication is one way to constantly remind your employees about your organization. For instance, if your main office is in New York but many employees work in California, it may be hard for those California workers to maintain a connection with the company. An employee publication would constantly remind them of the organization and help them stay committed to your mission and goals.
4. Document your company’s history. Hopefully your company is here to stay and will be around for the next 25, 50 or 100 years. An employee publication is one way to document your company’s history. You’ll be amazed 50 years from now when you look back at all the great things your company did in its first few years in business.
5. Recognize your employees. All companies look for some way to recognize their employees’ good work. Whether it is that front parking space, a raise, new office or an Employee of the Month plaque on the wall, employee recognition is an important part of maintaining a successful company that people want to work at. An employee publication can be a great way to recognize your employees and their hard work through employee spotlights and features.
