I’ve had the privilege of working with the top contractor in the state of Texas in addition to some of the top construction companies in the city of San Antonio. For some, I have been able to work on their employee publications, but for others, I have simply seen the need for a publication.
For one, [...]
Archive for April, 2009
Why your construction company needs a publication
Posted in Uncategorized, tagged construction companies, contractor, employee publication, employee recruitment, employee retention, marketing publication on April 28, 2009 | Leave a Comment »
Who should run my publication?
Posted in Publications, tagged company publication, corporate communications, employee relations, human resources, in-house publication, marketing on April 23, 2009 | Leave a Comment »
For a company publication, there are a few “typical” departments who could lead your publication. Choosing one is an important decision and can play a large role in the success of the publication and the overall direction the publication takes. Here are a few departments who naturally oversee your publication.
1. Employee Relations / Human Resources. [...]
Why hospitals need a publication
Posted in Uncategorized, tagged community education, donor relations, hospital donor, hospital marketing, hospital public relations, hospital publication, marketing publication, nonprofit, not-for-profit, public education on April 21, 2009 | 1 Comment »
During the past two years, I have been a part of at least three different hospital publications — two magazines and one newsletter. From my work on these publications, I have seen some great ways for hospitals to use publications to achieve various purposes.
1. Marketing your offerings. Hospitals have uncountable offerings. From community events to [...]
Choosing your editorial board
Posted in Uncategorized, tagged company publication, editorial board, employee publication, PR lessons, Public Relations on April 17, 2009 | Leave a Comment »
For any company publication, an editorial board plays an important role in ensuring a variety of voices are represented. It helps keep the coverage widespread and, typically, will help ensure the goals of the publication are met. Because of these important end results, it is important that you choose your editorial board carefully.
Photo by Mary [...]
My two kinds of editing
Posted in Public Relations, Publications, tagged Editing, grammar, punctuation, RFP reviews on April 16, 2009 | Leave a Comment »
I’ve had this conversation with a few people lately, so I thought it was time to expose everyone to the world of editing.
When I edit anything — ad copy, press release, bylines, articles, etc. — there are two ways I edit. The amount of time I have dictates which way I edit.
Method 1: Grammar and [...]
Taking your employee publication out-of-house
Posted in Publications, Uncategorized on April 8, 2009 | 2 Comments »
When companies start thinking of employee publications, they often believe it should be an in-house product. It makes sense when you first think about it. Who knows your employees better than you do? However, there are huge benefits to letting a public relations / marketing firm write and manage your publication.
Mainly, a neutral / outside [...]
Back in the saddle
Posted in Uncategorized on April 2, 2009 | Leave a Comment »
So after a few months hiatus, I am back on the blog. Like so many clients do, I got really excited when I first began this blog. I posted almost daily. I monitored the stats. Over-analyed my posts. But then got discouraged that I didn’t really feel like I was making a difference. My posts [...]
