Check out my co-worker Andi Narvaez who is part of Lee Odden’s post about getting Social Media Smart on the Online Marketing Blog.
In Lee’s blog are a lot of comments about not jumping on the bandwagon and taking a moment to think first. This is great advice and I completely agree.
However, I will caution companies to keep from over thinking. There are a million and one questions and scenarios, and not everyone is going to have a clear-cut solution or answer before your social media campaign begins. However, this is where our industry is headed (or has already arrived). You’ve got to be a part of it, which in some ways is going to require a leap of faith. Get your ducks in a row and then jump on in. You don’t have to tackle the entire social media world. Start with one (maybe a Twitter account — connect with me @melyt) and then expand.
I completely agree. When it comes to launching into social media it’s important to have structure, something to fall back on, but more than anything you just have to hit the ground running.
Everything changes so fast anyway. Learning how to adapt is a must and being comfortable with some of the unknown helps.