55 percent of CMOs say they’re not too interested or not interested at all in incorporating social networking sites into their marketing strategies (MediaPost story). And only 10 percent of respondents say they’re already using social sites in their marketing plans.
From my personal experience, I’d say 75 percent are interest and the majority of that 75 percent isn’t willing to spend the time / money to make it work.
Companies want blogs but aren’t willing to spend the time to maintain them. They want Facebook pages but aren’t willing to let the whole world get a more personal peak at their organization. They want to be on Twitter, but aren’t willing to let their employees have access to it.
Are you seeing the same thing? Are your clients willingly opening the door to social media?
