The golden rule of customer service — the customer is always right — doesn’t always hold true for the PR and advertising industries. Oftentimes clients come to us looking for advice. They want to know if an ad should be placed in the Wall Street Journal or if a blog is right for them. It [...]
Read Full Post »
I cannot stress the importance enough of having a weekly call with each of your clients. This is key to staying in front of them and getting the information you need. Clients get busy and many times PR is the last thing on their minds. A weekly call is an easy way to remind them of [...]
Read Full Post »
So many agencies and colleagues are wrapping things up. Cleaning out their desks and e-mail backlogs. Tidying up their office.
Now isn’t the time for packing up. It’s the time to roll up your sleeves and start thinking about 2009.
Bring out your 2008 plan. What worked? What didn’t? What is still left to try? Revisit the [...]
Read Full Post »
“Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano (as quoted on Ann Handly’s 50 Social Media and Marketing Predictions for 2009).
How true is this. You’ll notice that the most successful people on Twitter or the most successful [...]
Read Full Post »
I’m continuing my series commenting on some of the rules Chris Brogan described in his 40 Ways to Deliver Killer Blog Content post. You can see the earlier parts of myseries by clicking 1, 2 and 3.
Rule 23: Ask questions. Blogs are conversations starting and flowing.
I feel like this has been a theme for me [...]
Read Full Post »
Check out my co-worker Andi Narvaez who is part of Lee Odden’s post about getting Social Media Smart on the Online Marketing Blog.
In Lee’s blog are a lot of comments about not jumping on the bandwagon and taking a moment to think first. This is great advice and I completely agree.
However, I will caution companies [...]
Read Full Post »
To continue in my posts related to Chris Brogan’s initial post about 40 ways to deliver killer blog content here’s part 2 of my specific comments on some of his rules.
First, let’s look at Rule 11: Set up series of posts, even if you don’t call them a series. Make a post that brings up follow-on [...]
Read Full Post »
Online will be the one bright spot in what will otherwise be the worst advertising recession since 2001, two of the industry’s leading forecasters predicted in new reports released early this morning (MediaPost).
Definitely, if you weren’t thinking of advertising online before, you better start thinking about it now. Besides the immensely cool things you can do [...]
Read Full Post »
Well now that I’ve posted Chris Brogan’s fantastic 40 ways to deliver killer blog content, I feel obligated to follow all 40 rules to ensure you, my reader, gets what you came for.
In Chris’ basics he preaches brevity. At my job I run a 40-plus page magazine for one of our clients. While 40 pages [...]
Read Full Post »
